My appointment as CAD Draughtsman for Apollo Cradles introduced me to a completely different industry compared to the one I had been used to during the previous decade.
However, the role enabled me to utilise and expand upon my 2D and 3D design skills through a number of different projects.
I was initially given the opportunity to refine Apollo's visual identity, modifying the company logo from a photo to a computer generated illustration, establishing a corporate colour scheme and a standard company font.
Further projects consisted of creating logos for subsidiary companies and flyer, notice and booklet design.
This newcorporate identity continued through to building a new website for the company, which was my first opportunity to create a responsive design that would be compatible with desktop, tablet and mobile devices of varying screen widths.
I initially attempted building the site using a Wordpress template, but finding what was available too limiting, I instead learnt how to create a responsive site in Adobe Dreamweaver, which gave me more control on the layout.
The project was also my introduction to Google Adwords, with the company running a campaign with a number of ad groups and a series of keywords to a set monthly budget.
Please click the thumbnails below for the bigger picture...