My appointment as CAD Draughtsman for Apollo Cradles introduced me to a completely different industry compared to the one I had been used to during the previous decade.
However, the role enabled me to utilise and expand upon my 2D and 3D design skills through a number of different projects.
I was initially given the opportunity to refine Apollo's visual identity, modifying the company logo from a photo to a computer generated illustration, establishing a corporate colour scheme and a standard company font.
Further projects consisted of creating logos for subsidiary companies and flyer, notice and booklet design.
This new corporate identity continued through to building new website for the Cradles and Scaffold Sevices arms of the business. These sites were my first opportunity to create responsive designs that would be compatible with desktop, tablet and mobile devices of varying screen widths.
I initially attempted building the site using a Wordpress template, but finding what was available too limiting, I instead learnt how to create a responsive site in Adobe Dreamweaver, which gave me more control on the layout.
The project was also my introduction to Google Adwords, with the company running a campaign with a number of ad groups and a series of keywords to a set monthly budget.
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