I was approached by the Hearts & Krafts company to design a display rack for their range of handmade writing equipment.
This display rack would be taken to trade shows and craft fairs and placed in shops which sell items from the Hearts & Krafts range.
The brief was for a simple rack that would hold 10 pens from their extensive range in an eye-catching manor, yet allow them to be easily removed for closer inspection.
The project was taken from initial concept, through Solidworks 3D model to CNC manufactured realisation in less than a week, meeting the company's tight deadline for their next craft fair appearance.
Please click the thumbnails below for the bigger picture...